wisdom to win

 Wisdom to Win
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Scott Adams (1957- )scott adams


American writer (pictured right with his cartoon strip character Dilbert)   who takes a funny and satirical look at office life.



Key books


The Dilbert Principle (1996)

 (see for more detail The Dilbert Principle in the Business Books section)


The Dilbert Principle says that:

the most ineffective workers are systematically moved to the place where they can do least damage: management”.


Tips on management

1.Get others to do your work (supporting your case with a record for incompetence).

2. Exaggerate your talents.


Tips on people management

One of the great lies of management is that ‘employees are our most valuable asset’.

The only happy employees are “those who avoid work while somehow appearing to be productive” by, for example, surfing the internet.


Tips on marketing and advertising

1. Marketing can be summarized as “if you lower the price you can sell more units” 

2. Marketing's aim should be:

To create problems for your customers and then solve them (e.g. tell people they stink and sell them deodorant)

3. Good advertising and dishonest salespeople will sell even bad products.


Tips on change

1. People fear and hate change (which is only caused by consultants).

2. Promoters of change are called “Change Masters”, when they’re actually “hapless victims”.

3. Change management programmes will avoid the question that every employee wants answered: ‘What’s going to happen to me?’ 


Tips on communicationscott adams

1. Business communication has only one objective – “to advance your career”.

2. Swearing is the second most important factor in a woman’s success after who you know.


Tips on preparing business plans

1. Gather information and...

2. Then ignore it.


Key quotes (definitions of management concepts)


Change management’s aim 

To dupe slow-witted employees into thinking change is good for them by appealing to their sense of adventure and love of challenge.



An intangible quality with no clear definition.


Management consultant 

A person who takes your money and annoys your employees while tirelessly searching for the best way to extend the consulting contract.


Mission statement 

A long awkward sentence that demonstrates management’s inability to think clearly.



The opposite of good time management.


Key quotes on customers

We’re not screwing the customers. All we’re doing is holding them down while the salespeople screw them (the marketing professional’s motto).

Thank goodness for the ignorance of your customers.


Key quotes on advertising and selling 

Good advertising can make people buy your product even if it sucks. That’s important because it takes the pressure off you to make great products.

Smart salespeople will choose... a life of deception and treachery.


Key quote on change

People hate change.


Key quote on budgeting

The budget process was invented by an alien race of sadistic beings who resemble large cats.


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