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Marketing Quotes


Top 15 Marketing Quotes


No 1 (Best quote!)Marketing Quotes

The entire corporation must be viewed as a customer-creating and customer-satisfying organism,

- Theodore (Ted) Levitt, pictured right, in Marketing Myopia (1960 Harvard Business Review article)



No 2Marketing Quotes

Marketing is too important to be left to the marketing department.

- David Packard (1912-96),co-founder of Hewlett-Packard, pictured right



No 3Marketing Quotes

Marketing... is the whole business seen... from the customer’s point of view.

- Peter Drucker, pictured right, in The Practice of Management (1954)



No 4Marketing Quotes

Ultimately, marketing is the art of attracting and keeping profitable customers.

- Philip Kotler, pictured right, in Marketing Management (ninth edition, 1997)



No 5Marketing Quotes

Selling... is not marketing.

- Theodore (Ted) Levitt, pictured right, in Marketing Myopia (1960 Harvard Business Review article)



No 6Marketing Quotes

Companies lyrically proclaim their marketing orientation, but for most of them it exists only on the verbal level.

- Theodore (Ted) Levitt ,pictured right, in Innovation in Marketing (1962)



No 7Marketing Quotes

Marketing is where the customer is, and it is the customer who in the end decides the fate of a business,

- Theodore (Ted) Levitt, pictured right, in Innovation in Marketing (1962)



No 8Marketing Quotes

Marketing should result in a customer who is ready to buy,

- Peter Drucker, pictured right, Management: Tasks, Responsibilities, Practices (1973).



No 9Marketing Quotes

The aim of marketing is to make selling superfluous.

- Peter Drucker,pictured right, in Management: Tasks, Responsibilities, Practices (1973)



No 10Marketing Quotes

You’re selling trust.

- Philip Kotler (1931-), pictured right, American marketing professor.



No 11Marketing Quotes

Marketing is everything and everything is marketing.

Regis McKenna, pictured right, in Relationship Marketing, 1991.



No 12Marketing Quotes

In this world there are only two tragedies in life. One is not getting what one wants. The other is getting it.

- Oscar Wilde (1854-1900), Irish writer, pictured right.



No 13Marketing Quotes

We’re not screwing the customers. All we’re doing is holding them down while the salespeople screw them

(the marketing professional’s motto).

- Scott Adams, pictured right, in The Dilbert Principle (1996)



No 14Marketing Quotes

Modern man lives under the illusion that he knows what he wants, while he actually wants what he is supposed to want.

- Erich Fromm (1900-80), German-born American psychiatrist and philosopher, pictured right



No 15Marketing Quotes

The customer is the foundation of a business and keeps it in existence.

- Peter Drucker, pictured right, in The Practice of Management (1954)


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