wisdom to win

 Wisdom to Win
search bar left
search bar right

Advertising Quotes


Top 10 Advertising Quotes


No 1 (Best quote!)Advertising quotes

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

- Akio Morita (1921-1999), co-founder of Sony (pictured right)

 Advertising Quotes

Scott Adams (pictured right) in The Dilbert Principle (1996) disagrees:

Good advertising can make people buy your product even if it sucks. That’s important because it takes the pressure off you to make great products.



No 2Advertising Quotes

Many a small thing has been made large by the right kind of advertising.

- Mark Twain (1835-1910) American writer (pictured right)



No 3Advertising Quotes

The best advertising is done by satisfied customers

- Philip Kotler , American marketing professor (pictured right)


Advertising Quotes

J.C. Penney (1875-1971), the American co-founder of J. C. Penney department stores (pictured right), agrees:

Courteous treatment will make a customer a walking advertisement.



No 4Advertising Quotes

The medium is the message.

- Marshall McLuhan (1911–80) Canadian communications writer (pictured right)



No 5Advertising Quotes

Half the money I spend on advertising is wasted, and the trouble is I don't know which half.

- William Lever (1851–1925) English businessman (pictured right), founder of Lever Brothers (Unilever from 1930)



No 6Advertising Quotes

Promise, large promise, is the soul of an advertisement.

- Samuel Johnson (1709–84) English writer, pictured right

 Advertising Quotes

So John Lahr (1941- ), American critic, pictured right, says:

Society drives people crazy with lust and calls it advertising.



No 7Advertising Quotes

Go to work on an egg.

(advertising slogan for the British Egg Marketing Board)

- Fay Weldon (1931- ), English  writer (pictured right).

 Advertising Quotes

The Indian-born British writer, Salman Rushdie (1947- ) ,pictured right, coined another great slogan for cream cakes:

Naughty but nice



No 8Advertising Quotes

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

- Stephen Leacock (1869–1944), Canadian writer, pictured right.



No 9Advertising Quotes

The hidden persuaders (book title)

- Vance Packard (1914–97), Canadian writer, pictured right.



No 10Advertising Quotes

Never write an advertisement which you wouldn’t want your family to read.

- David Ogilvy (pictured right), Confessions of an Advertising Man (1963).

Free Newsletter
Enter your name and e-mail address to receive our free newsletter with analysis of business issues and new business books