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Product Quotes


Top 10 Product Quotes


No 1 (Best quote!)Product Quotes

People don’t buy things but buy solutions to problems.

- Theodore (Ted) Levitt, pictured right, in The Marketing Imagination (1983)



No 2Product Quotes

A difference is only worth establishing to the extent that it is important, distinctive, superior, communicable, pre-emptive, affordable and profitable.

(talking about product differentiation)

- Philip Kotler, pictured right, in Marketing Management ,ninth edition, 1997.



No 3Product Quotes

The product is the most important thing.

- James Dyson (1947- ), English inventor of the bagless vacuum cleaner, pictured right.



No 4Product Quotes

Our belief was that, if we kept putting great products in front of customers, they would continue to open their wallets

- Steve Jobs (1955-2011), pictured right, Apple’s co-founder.



No 5Product Quotes

Between two products equal in price, function and quality, the better looking will out sell the other,

- Raymond Loewy (1893-1986) French-born American industrial designer, pictured right.


Product Quotes


No 6

They give people pride in what they do. They make it possible to love the product

(talking about excellent companies)Product Quotes

- Thomas (Tom ) Peters, pictured right above, and Robert Waterman, pictured right, in In Search of Excellence 1982



No  7Product Quotes

The product... will speak for itself, if it’s something of quality.

- Estée Lauder (1906-2004), cosmetics tycoon, pictured right.



No 8Product Quotes

Work, properly conducted in conditions of human dignity and freedom, blesses those who do it and equally their products.

- Ernst Friedrich (Fritz) Schumacher, pictured right, in Small is Beautiful (1973)



No 9Product Quotes

We’re not in the coffee business serving people, we’re in the people business serving coffee.

- Howard Schultz (1953- ), founder and boss of Starbucks, pictured right.



No 10Product Quotes

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

- Scott Cook (1952- ), founder of Intuit, the American software company, pictured right.


Product Quotes

Jeff Bezos (1964- ), pictured right, founder of Amazon, also comments:

 A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well

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