Market Research and Buyer Behaviour Quotes
Top 25 Market Research and Buyer Behaviour Quotes
No 1 (Best quote!)![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-levitt.jpg)
People don’t buy things but buy solutions to problems.
- Theodore (Ted) Levitt, pictured right, The Marketing Imagination (1983)
Levitt also says in this book:
Expectations are what people buy, not things.
No 2![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-leahy.jpg)
Never stop listening to customers and giving them what they want.
- Terry Leahy, boss of the British supermarket,
Tesco 1997-2001, pictured
right.
No 3![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-jobs.jpg)
A lot of times, people don't know what they want until you show it to them.
- Steve Jobs (1955- 2011), co-founder of
Apple, pictured right.
![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-peters-tom.jpg)
Thomas (Tom ) Peters, pictured right, says something similar in
his book, Liberation Management (1992):
I would counsel not listening to customers at times...to create startling products and services which respond to
needs customers hadn’t dreamed they had.
.
No 4![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-ford.jpg)
If I had asked my customers what they wanted, they’d have said a faster horse.
- Henry Ford (1863-1947), American car manufacturer,
pictured right.
No 5![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-disney.jpg)
People spend money when they feel good.
- Walt Disney (1901-1966), American film maker,
pictured right.
No 6![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-conran.jpg)
Accountants and market researchers may be brilliant at examining and analysing facts about the past, but they
have no forward vision.
- Terence Conran (1931- ) English
designer, pictured right.
No 7![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-olgivy.jpg)
The consumer isn't a moron; she is your wife.
- David Ogilvy (1911–99), British advertising executive, pictured right.
No 8![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-smith.jpg)
The chief enjoyment of riches consists in the parade of riches.
(from the 1776 book The Wealth of Nations)
- Adam Smith (1723-90), pictured
right, Scottish philosopher.
![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-veblen.jpg)
Thorstein Veblen (1857–1929), pictured right, the American economist, puts it this way:
Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure.
No 9![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-heraclitus.jpg)
It is hard to fight against impulsive desire; whatever it wants it will buy at the cost of the soul
- Heraclitus (535-475 BC), Greek
philosopher, pictured right.
![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-smith.jpg)
Adam Smith, pictured right, in The Theory
of Moral Sentiments (1759) puts it this way:
How many people ruin themselves by laying out money on trinkets of frivolous utility?
No 10![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-roddick.jpg)
Running a company on market research is like driving while looking in the rear view mirror.
- Anita Roddick (1942-2007),
English founder of the British cosmetics retailer, The Body Shop, pictured right.
No 11![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-chanel.jpg)
Fashion is made to become unfashionable.
- Coco Chanel (1883-1971),
French designer and businesswoman , pictured right.
No 12![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-wolfe.jpg)
We are now in the Me Decade,
- Tom Wolfe (1931- ), American writer, pictured right.
No 13![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-galbraith.jpg)
In an atmosphere of private opulence and public squalor, the private goods have full sway. Schools do not
compete with television and the movies.
- John Kenneth (J. K.) Galbraith, pictured right,The Affluent
Society (1958).
No 14![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-packard.jpg)
We should all be happier, and live more stimulating lives, if...we judged people not by the symbols they display
and the labels they wear but rather by their individual worth,
- Vance Packard, pictured right, The Status Seekers
(1959)
No 15![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-wilde.jpg)
The play was a great success but the audience was a disaster.
- Oscar Wilde (1854-1900), Irish writer, pictured right, after the poor reception for his play,
Lady Windermere’s Fan.
No 16![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-gray-john.jpg)
Men are from Mars, women are from Venus.
- John Gray, pictured right, the title of his 1992 book.
No 17![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-miller.jpg)
The car, the furniture, the wife, the children—everything has to be disposable. Because you see the main thing
today is—shopping,
(from the 1968 play The Price)
- Arthur Miller (1915-2005), pictured right, American writer.
No 18![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-fromm.jpg)
Modern man lives under the illusion that he knows what he wants, while he actually wants what he is
supposed to want.
- Erich Fromm (1900–80), American
philosopher and psychologist, pictured right.
No 19![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-illich.jpg)
In a consumer society there are inevitably two kinds of slaves: the prisoners of addiction and the prisoners of
envy,
- Ivan Illich (1926-2002), American sociologist, pictured right.
No 20![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-kennedy-jf.jpg)
If we cannot now end our differences, at least we can help make the world safe for diversity.
- John F. Kennedy (1917-63) American president,
pictured right.
No 21![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-morita.jpg)
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do
market research,
- Akio Morita (1921-1999), co-founder of Sony
(pictured right)
Morita also says:
Lead the public with new products rather than ask them what kind of products they want
No 22![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-chanel.jpg)
Fashion changes but style endures,
- Coco
Chanel (1883-1971), French designer and businesswoman , pictured right.
No 23![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-sloan.jpg)
A car for every purse and purpose,
- Alfred Sloan (1875-1966), American boss of General
Motors 1923-46, pictured right
No 24![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-edison.jpg)
I find out what the world needs. Then I go ahead and invent it.
- Thomas Edison (1847-1931), American
inventor, pictured right
No 25![Market Research and Buyer Behaviour Quotes Market Research and Buyer Behaviour Quotes](images/quotes-oldfield.jpg)
Fashion is more usually a gentle progression of revisited ideas.
- Bruce Oldfield (1950- ), English fashion designer, pictured right.
|