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Objectives and Vision Quotes


Top 30 Objectives and Vision Quotes


No 1 (Best quote!)Objectives and Vision Quotes

We know what we are, but know not what we may be.

(Ophelia in Hamlet)

- William Shakespeare (1564-1616), English playwright, pictured right.



No 2Objectives and Vision Quotes

The future belongs to those who believe in the beauty of their dreams.

- Eleanor Roosevelt (1884–1962) American civil rights campaigner, pictured right.


Objectives and Vision Quotes

The American film maker, Walt Disney (1901-1966), pictured right, adds:

All our dreams come true, if we have the courage to pursue them


Objectives and Vision Quotes

Prospero in Shakespeare's (pictured right) The Tempest also comments:

We are such stuff as dreams are made on.



No 3Objectives and Vision Quotes

Would you tell me, please, which way I ought to go from here? [said Alice, pictured right]
That depends a good deal on where you want to get to, said the Cat.

- Lewis Carroll (pictured right below), Alice’s Adventures in Wonderland (1865)

 Objectives and Vision Quotes

This exchange is the basis of a paraphrase:

If you don't know where you're going, any road will take you there.



No 4Objectives and Vision Quotes

There is only one valid definition of business purpose: to create a customer,

- Peter Drucker, pictured right, The Practice of Management (1954)


To do this Drucker says in Management: Tasks, Responsibilities, Practices (1973), the organization must have another purpose:

To enable ordinary human beings to do extraordinary things.

 Objectives and Vision Quotes

Theodore (Ted) Levitt, pictured right, in The Marketing Imagination (1983) agrees:

 The purpose of a business is to create and keep a customer



No 5Objectives and Vision Quotes

Profit is not a cause. It is the result - the result of performance of the business in marketing, innovation and productivity.

- Peter Drucker, pictured right, The Practice of Management (1954)


Objectives and Vision Quotes

Charles Handy, pictured right, in his 1994 book The Empty Raincoat (The Age of Paradox in America) says something similar:

The principal purpose of a company is not to make a profit, full stop. It is to make a profit in order to continue to do things or make things, and to do so ever better and more abundantly.


No 6Objectives and Vision Quotes

Hitch your wagon to a star.

- Ralph Waldo Emerson (1803-82), the American philosopher, pictured right.


Objectives and Vision Quotes

The American poet, Langston Hughes (1902-67), pictured right, says something similar in his 1994 poem Dreams:


Hold fast to dreams

For if dreams die

Life is a broken-winged bird

That cannot fly.


Theodore RooseveltBut Theodore Roosevelt (1858-1919), the American president, pictured right, advises us to mix our dreams with reality:

Keep your eyes on the stars and your feet on the ground.


Dreams also carry responsibilities:

Objectives and Vision Quotes

In dreams begins responsibility.

W. B. Yeats (1865–1939), Irish writer, pictured right


They must also be the right dreams:

Objectives and Vision Quotes

He had the wrong dreams.

(Biff in the 1949 play Death of a Salesman, taking about his father, Willy Loman)

- Arthur Miller (1915-2005), pictured right, American writer.


Objectives and Vision Quotes

Eleanor Roosevelt (1884-1962), American human rights campaigner, pictured right, also comments:

The future belongs to those who believe in the beauty of their dreams



No 7Objectives and Vision Quotes

If a man hasn't discovered something he will die for, he isn't fit to live,

- Martin Luther King (1929–68), American civil rights leader, pictured right.



No 8Objectives and Vision Quotes

The greatest danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark.

- Michelangelo (1475-1564) Italian painter, sculptor, architect and poet, pictured right.


Objectives and Vision Quotes

The English writer, William Blake (1757-1827), pictured right, says something similar in his poem, Great Things Are Done

Great things are done when men and mountains meet;

This is not done by jostling in the street.


No 9

Where there is no vision, the people perish

(Proverbs 29:18)

- the Bible.


No 10Objectives and Vision Quotes

I wanted to live deep and suck out all the marrow of life.,

(from his 1854 book Walden)

- Henry David Thoreau (1817-62), pictured right, American philosopher.


No 11Objectives and Vision Quotes

To bring happiness to the millions

- Walt Disney (1901-1966), pictured right, American film maker (his mission and vision).


Other good visionary mission statements are:


The International Red Cross:

To improve the lives of vulnerable people by mobilizing the power of humanity.



Quality for the world from our hands and minds.



To be the earth’s most customer centric company, to build a place where people can come to find and discover anything they might want to buy online.



No 12Objectives and Vision Quotes

Purpose, especially if considered worth accomplishing, is the most powerful incentive to accomplishment.

- Kenneth Andrews, pictured right,The Concept of Corporate Strategy (1971)



No 13Objectives and Vision Quotes

Far better it is to dare mighty things, to win the glorious triumphs, even though checked by failure than to rank with those poor spirits who neither enjoy nor suffer much, because they live in that great twilight that knows neither victory nor defeat.

- Theodore Roosevelt (1858-1919), American president, pictured right.


Thomas Paine (1737-1809), the English philosopher


No 14

Life is a daring adventure or nothing.

- Thomas Paine (1737-1809), English philosopher (pictured right)


Objectives and Vision Quotes

Helen Keller (1880-1968), pictured right, the American campaigner for the disabled, said something similar:

Life is either a daring adventure or nothing at all. 


No 15Objectives and Vision Quotes

Be daring, be first, be different, be just.

- Anita Roddick (1942- 2007), pictured right, the founder of the British cosmetics retailer, The Body Shop



No 16Objectives and Vision Quotes

My interest in life comes from setting myself huge, apparently unachievable, challenges and trying to rise above them,

- Richard Branson (1950- ), pictured right, founder of the British company, Virgin.



No 17Objectives and Vision Quotes

Listen to your heart and let it carry you in the direction of your dreams,

- Michael Dell (1965- ), pictured right, American computer maker.



No 18Objectives and Vision Quotes

I will democratize the automobile.

- Henry Ford (1863-1947), American car maker, pictured right.



No 19Objectives and Vision Quotes

Believe you can change the world.

- William (Bill) Hewlett (1919-2001), pictured right, American co-founder of Hewlett-Packard (HP).



No 20Objectives and Vision Quotes

We can only have one future, and it will be made of our dreams, if we have the courage to challenge convention.

- Soichiro Honda (1906-91), pictured right, Japanese co-founder of Honda.



No 21Objectives and Vision Quotes

The thing you can’t buy is dedication, devotion, loyalty – feeling you are participating in a cause or a crusade.

- Herb Kelleher (1931-), pictured right, American boss of Southwest Airlines 1982-2001.



No 22Objectives and Vision Quotes

Men do not live only by fighting evils. They live by positive goals, individual and collective.,

- Isaiah Berlin (1909-1997), pictured right, Russian-born British philosopher



No 23Objectives and Vision Quotes

If you board the wrong train, it s no use running along the corridor in the other direction.

- Dietrich Bonhoeffer (1906-45), pictured right, German minister and theologian



No 24Objectives and Vision Quotes

He who has a why to live can bear with almost any how.

- Friedrich Nietzsche (1844-1900), pictured right, German philosopher.



No 25Objectives and Vision Quotes

It is not because things are difficult that we do not dare, it is because we do not dare that they are difficult.

- Seneca (c.4 BC-65 AD), pictured right, Roman philosopher.



No 26Objectives and Vision Quotes

Champions are made from something they have deep inside them – a desire, a dream, a vision,

- Muhammad Ali (1942- ), pictured right, American boxer.



No 27Objectives and Vision Quotes

Make the world better.

- Lucy Stone (1818-93), pictured right, American suffragette.



No 28Objectives and Vision Quotes

Man’s main task is to give birth to himself, to become what he potentially is.

-Erich Fromm (1900-80), pictured right, German-born American psychiatrist and philosopher.



No 29Objectives and Vision Quotes

It does not do to dwell on dreams and forget to live.

(Dumbledore in the 1997 novel Harry Potter and The Philosopher's Stone)

- J.K. Rowling (1965- ), English writer, pictured right.  



No 30Objectives and Vision Quotes

The dreams that you dare to dream really do come true.

(from the song Over the Rainbow)

- Dorothy (Judy Garland, pictured right, in the 1939 film The Wizard of Oz).

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